Category Archives: Uncategorized
It’s Only a Tool
Computers and software are wonderful tools but it seems like computers have taken away our ability to think. Too many … Read more
Look at all the fonts my computer has… How many can I use?
Here’s where you will see the most abuse of today’s computer technology. Over a number of years of attending creative … Read more
The Need for Change
One corporate philosophy that I keep posted on my office wall is: If we always do what we always did, we’ll … Read more
Take your ego out of the picture
I think too many people fail finding creative solutions to problems because of the personal fear of being wrong. Some … Read more
It’s Only a Tool.
Computers and software are wonderful tools but computers have taken away our ability to think. Too many people at all … Read more
Do I need to write a communication strategy?
Yes. Before you write a brief for a creative agency, you need to write a communication strategy. Advertising is usually … Read more
10 ways to get the most out of a creative team.
1. Expect the best from creatives. Art directors and copywriters thrive on positive input and challenges. Ask for a big … Read more